Digital and standard billboards, or Commercial Electronic Variable Message Signs (CEVMS), are generally safe for passing motorists, as shown in the results of a recent study conducted by the U.S. Department of Transportation Federal Highway Administration (FHA). Digital Signage Today features the story in a recent article.
Despite this landmark finding, it is still important for businesses to adhere to local regulations and standards that uphold public safety. Local governments issue ordinances that dictate the allowable features and locations for commercial signage. Durham sign companies can help businesses in the Durham, NC area navigate through these rules to create and install signs that not only comply with the law, but are also effective in catching viewers’ attention.