Bright, flashy digital and LED signs are prominent in commercial landscapes today, helping businesses promote their brands and increase revenue. With the increasing competition for customers’ attention, however, it is important to keep certain elements in mind during the design and installation stages, to optimize the returns on your investment.
Consult professional LED sign providers to come up with good design and content. Work with an established Durham sign company like Signs Unlimited in developing a concept and lay-out that will incorporate your ideas and the goals you want to achieve.
Digital and standard billboards, or Commercial Electronic Variable Message Signs (CEVMS), are generally safe for passing motorists, as shown in the results of a recent study conducted by the U.S. Department of Transportation Federal Highway Administration (FHA). Digital Signage Today features the story in a recent article.
Despite this landmark finding, it is still important for businesses to adhere to local regulations and standards that uphold public safety. Local governments issue ordinances that dictate the allowable features and locations for commercial signage. Durham sign companies can help businesses in the Durham, NC area navigate through these rules to create and install signs that not only comply with the law, but are also effective in catching viewers’ attention.